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You Can Dress it Up…

Posted by gratrueities on February 3, 2010

and take it out…and then what? That’s just one question that crossed our minds when (in our so far fruitless search for dining and/or tipping links to the upcoming New York Fashion Week) we came across the new branding endeavor known as McFancy.

And, what is McFancy? If the name doesn’t give it away, perhaps the pictures do! Yes, it is a ultra-chic repackaging of the familiar fare we all know – and many love – but typically associate with the Golden Arches. Being introduced in temporary venues at Fashion Weeks worldwide, McFancy offers the standard McDonald’s menu in a high-fashion setting and delivers it in an all new way: Burberry burgers, Chanel or Hermes fries and Paul Smith Sundaes will be served formally in private dining areas by tuxedoed waiters, whose gratuities will hopefully reflect the upscale twist!

Will the glamorati in attendance at these fashion events respond and devour the quarter pounders presented in their stylish new plaid-trimmed containers? Will mineral water and salads-sans-dressing be forsaken for french fries and ice cream? It’s difficult – but rather fun – to imagine!

McFancy is created by The Cool Hunter, a popular lifestyle and design website, and its recently launched marketing group, Access Agency – “a dedicated entity that will continue our work of creating highly original, transformational, yet eminently practical and results-oriented strategies for companies to stage the kinds of offline brand experiences that will increase the economic value of their offering.”

In simpler terms, they’re elevating fast food dining to new heights. As of now, this is a novelty for the fashion world. Could it catch on? And, if so, what’s next? *See update below

*Update: In answer to our own question above – Burger King to sell beer at it’s all new Whopper Bar! Here at GraTRUEities, we now note that we can use our Bar cards for fast food…perhaps “Great Service on Tap” – or, even more appropriately, “Service fit for a King!”

 

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